Inside Indicia and Very's DMA Grand Prix-winning campaign
Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.
View ArticleScott Logie promoted to senior role at St Ives
Scott Logie, the managing director of Occam, has been promoted by parent company St Ives to a group-wide strategic marketing director role.
View ArticleCitroen pushes DS5 model with interactive mailer
Citroen has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model.
View ArticleRoyal Mail unveils direct marketing facility MarketReach
The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.
View ArticleCREATIVE STRATEGY: Direct mail roars back to life for Porsche
Is direct mail dead? Well, rumours of its demise are somewhat exaggerated in my world.
View ArticleWho's responding to Britain's direct mail?
What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive, Kantar Media.
View ArticlePrudential initiates pensions UK direct review
Prudential, the financial services company, has called a review of UK direct marketing services for its pension business.
View ArticleProximity poaches Elvis's Treacy to be ECD
Proximity London has hired John Treacy, the executive creative director at Elvis, in the same role, replacing Caitlin Ryan who joined Karmarama this month.
View ArticleTSB launches with £30m multi-channel campaign
TSB has kicked off a £30 million multi-channel campaign developed by Joint, to mark its separation from Lloyds Banking Group and re-launch as an independent bank.
View ArticleCommunisis lands £10m contract for Everything Everywhere
Everything Everywhere has handed Communisis the three-year production contract for point of sale, direct mail and print for the Orange, T-Mobile and Everything Everywhere brands, estimated at £10m per...
View ArticleGoogle launches Think Quarterly business magazine
Google has launched a print and online magazine "that brings together some of the world's leading minds to discuss the big issues facing businesses today".
View ArticleTNT Post commercial duties pass to Polglass
TNT Post UK has appointed Nigel Polglass to group commercial director, after promoting Charles Neilson to the new role of group services director.
View ArticleYell profits drop as print revenues fall 18%
Yell Group, the indebted directories publisher, has reported pre-tax profits slipped 5.7% to £66.3m in the 12 months to the end of March.
View ArticleCREATIVE STRATEGY: What big brands can learn from obscure boots
Recently, I needed to buy some military boots (it's a long story). As luck had it, a friend made me aware of Shipton & Heneage.
View ArticleGü kicks off search for DM agency
Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü Puds.
View ArticleTNT Post UK sales and marketing director departs
TNT Post UK sales and marketing director Marc Caulfield has left the company to pursue other opportunities.
View ArticleDMA agrees new green targets with Defra
The Direct Marketing Association has committed the industry to a 25% increase in the use of suppression files over the next three years as part of a new agreement with the government to cut physical...
View ArticleSky and Virgin clash over unbranded direct mail campaign
BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail campaign by rival Virgin Media, because it was not obviously identifiable as marketing communication.
View ArticleNissan pushes urban parking technology for Qashqai model
Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help drivers notice obstructions when parking.
View ArticleTesco puts better online ad-targeting top of mind
The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.
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